Being the Best Isn’t Enough—You Have to Be the Best Known | Automotive Marketing Tips
In today’s hyper-competitive automotive industry, being the best isn’t enough. You can have the best customer service, the best prices, and the best team—but if nobody knows you, it doesn’t matter.
🚨 The #1 reason businesses fail? Obscurity.
If people don’t know who you are, they can’t do business with you. This is the core message Glenn Lundy delivers in his powerful session on branding, visibility, and business expansion.
The most successful dealerships and salespeople aren’t just great at what they do—they are the most known in their market. Marketing, omnipresence, and volume-driven strategies are what set them apart.
Here’s how you can apply these principles to become the best-known automotive professional in your area.
1. Volume Solves Everything—But Not Just in Sales
🚀 "Volume isn’t just about selling cars—volume in marketing, visibility, and connections all matter."
✅ Too many dealerships only track sales volume, ignoring their marketing reach, lead flow, and brand expansion.
✅ The more people that know about your dealership or personal brand, the more opportunities you create.
✅ You can be the best at what you do, but if nobody knows you, you won’t succeed.
💡 Action Step:
Expand your definition of volume—start tracking:
Marketing impressions
Website traffic
Social media engagement
🚨 Big Takeaway: Your sales volume grows when your visibility volume increases—get known first.
2. The Biggest Business Problem: Obscurity
🚀 "The #1 reason businesses fail is because nobody knows who they are."
There are two levels of obscurity:
1️⃣ People don’t know you exist.
2️⃣ People know you but forget about you.
💡 How to Combat Obscurity:
✅ Be everywhere – Social media, Google, local events, radio, direct outreach.
✅ Repeat your message daily – Marketing isn’t a one-time event; it’s an ongoing process.
✅ Collaborate with influencers – Partner with well-known brands and individuals.
💡 Action Step:
Double your social media content and ad exposure starting today.
🚨 Big Takeaway: The marketplace doesn’t reward the best—it rewards the most visible.
3. The "Too Big to Fail" Concept—Why Giants Always Win
🚀 "If you’re big enough, the economy won’t break you—it will adjust to you."
✅ Major brands like McDonald’s, Coca-Cola, and Tesla dominate not because they’re always the best, but because they are the most well-known.
✅ These companies don’t rely on a single marketing method—they build awareness across multiple channels.
💡 Action Step:
Saturate your local market first:
✔ Be active on social media every day.
✔ Run local events to connect with your community.
✔ Out-market every competitor in your area.
🚨 Big Takeaway: You don’t have to be the biggest dealer in the country—just the most well-known in your market.
4. Marketing is the CEO’s Job—Not Just the Marketing Department’s
🚀 "The most important job of a CEO is to market the company, every single day."
✅ Most dealership owners focus only on operations and miss the bigger picture—getting known.
✅ Marketing isn’t just about ads—it’s about telling your story constantly.
🔥 What Great CEOs (and Top Salespeople) Do:
✔ They lead marketing initiatives – Actively post, speak, and engage with customers.
✔ They control the brand message – Ensure consistency across platforms.
✔ They create omnipresence – Show up everywhere, all the time.
💡 Action Step:
Start posting daily—whether it’s a video, blog, or customer testimonial.
🚨 Big Takeaway: If you’re not leading the marketing, you’re missing the most important CEO responsibility.
5. The Law of Omnipresence—Be Everywhere, All the Time
🚀 "If you’re not in front of people every single day, you are losing to someone who is."
✅ Top brands win because they are everywhere—TV, social media, email, billboards, events, and more.
✅ You must create an environment where customers see your brand multiple times a day.
🔥 Omnipresence Checklist:
✔ Google PPC & SEO – Ensure your dealership appears in every local search.
✔ Daily Social Media Posts – Stay active on Facebook, Instagram, LinkedIn, and TikTok.
✔ Community Involvement – Sponsor events, charities, and influencers.
✔ Follow-up Sequences – Use automated emails & SMS to keep leads engaged.
💡 Action Step:
Commit to at least one major visibility action per day—post, advertise, or engage.
🚨 Big Takeaway: If people see your brand daily, you will dominate your market.
6. Money Follows Attention—The More People Who Know You, The More Money You Make
🚀 "Money isn’t about luck—it follows attention. If you want more money, get more attention."
✅ Every major business decision revolves around reach—who has the biggest audience wins.
✅ Actors, athletes, and CEOs get paid based on how many people recognize and trust them.
💡 Action Step:
Shift your mindset—marketing isn’t an expense, it’s an investment in revenue growth.
🚨 Big Takeaway: Money follows attention—stop hiding and start getting known.
7. The 5 Rules of Becoming the Best Known Dealer in Your Market
🔥 Rule 1: Marketing is senior to sales—If nobody knows you, you have no one to sell to.
🔥 Rule 2: Never assume people saw your marketing—Repetition is key.
🔥 Rule 3: Speed beats perfection—Post fast, don’t overthink.
🔥 Rule 4: Leverage collaboration—Team up with influencers, businesses, and media.
🔥 Rule 5: Never stop marketing—The moment you slow down, someone else takes your spot.
💡 Action Step:
Pick one rule and implement it immediately—build marketing consistency.
🚨 Final Takeaway: Becoming the best known dealership requires non-stop marketing—no breaks, no excuses.
Final Challenge: Get Known, Stay Known, and Dominate Your Market
📌 Next Steps:
✅ Expand your marketing—track visibility volume, not just sales volume.
✅ Commit to omnipresence—be everywhere your customers are.
✅ Lead marketing as the CEO—your visibility impacts your dealership’s success.
✅ Leverage collaborations—partner with influencers and businesses.
✅ Never assume people saw your content—repetition wins.
🚨 Final Takeaway: The best known always beats the best—are you doing what it takes to stay in front of your market?
